We bow down to the pioneers of loyalty every day at Loyalty Lab. Airlines, then hotels were the first industries to embrace the loyalty programs we power. But much has changed over the past twenty five years. Loyalty Lab provides the technologies for established brands to move beyond their legacy platforms with innovative features and empowers new entrants to truly think out of the box.
The Travel Challenge
Financial pressures in travel and hospitality have forced organizations to rethink the costs and benefits of their programs. Liability associated with points or miles adds additional pressure on balance sheets. Legacy systems are unwieldy and prevent great ideas from reaching customers. Rules, constraints and hurdles have members questioning program value – which has reduced switching costs and led to less loyal behavior.
The Loyalty Lab Approach
Loyalty Lab learned a lot from travel programs. We built in the features that consumers embraced and responded to. Points, miles, tiers, and rewards were the building blocks of our first releases and remain an integral part of our future growth. But over the years we looked at the challenges facing the travel industry to influence our approach. We built tools that give the travel industry more ways to accelerate and motivate increased customer value, more insightful ways to segment travelers and to generate offers. And we invested in analytics and reporting tools that allow travel industry marketers to dive deeply into traveler behavior to determine how to optimize customer value.
Features
Loyalty Lab provides a rich and complete set of program features tied to the high expectations of the travel industry. We've invested in technologies empowering new concepts for rewarding members, better management of liabilities and costs and better overall member experiences.
- Direct integration with reservations and yield management systems
- Seamless connectivity with consumer websites and customer service systems
- Dynamic award creation based on real-time yield management rules, profit drivers and member attributes
- Dynamic reward pricing tied to liability management objectives
- Flexible partner enablement to extend earning and burning options
Benefits
Both established and new entrants to the travel industry can benefit from Loyalty Lab's powerful relationship marketing, loyalty and analytics products. By choosing Loyalty Lab travel organizations can:
- Increase the flexibility of how their members are rewarded for their valued behaviors
- Better manage the liabilities of accrued points or miles
- Significantly lower the cost of building and maintaining their programs
- Respond more quickly to competitive actions, inventory surplus and tightening and creative campaign ideas
- Significantly increase analytic insights and customer intelligence